Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Jul 15, 2004 Director, Executive VP, Marketing Form 5 Other acquisition or disposition -- -- 199,713
Jul 20, 2004 EVP, Marketing Form 4 Grant, award or other acquisition pursuant to Rule 16b-3(d) 25,000 -- 25,000
Jul 29, 2004 Director Form 4 Bona fide gift 1,855 -- 6,251
Aug 02, 2004 SVP, Strategic Planning Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --
Aug 02, 2004 SVP, Book Clubs Form 3 Initial Statement of Beneficial Ownership of Securities -- -- --

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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