Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Apr 18, 2005 Director Form 4 Bona fide gift 1,470 -- 4,781
Apr 15, 2005 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 6,300 $28.78 30,452
Apr 15, 2005 Executive Vice President Form 4 Open market or private sale of non-derivative or derivative security 6,300 $35.05 24,152
Apr 15, 2005 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 6,300 -- 47,318
Apr 15, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 6,456 $28.78 32,673
Apr 15, 2005 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 6,456 $34.49 26,217
Apr 15, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 6,456 -- --
Apr 14, 2005 President Children's Book Pub. Form 4 Other acquisition or disposition -- -- 1,791
Apr 14, 2005 Director, CEO, Chairman and President, Ten Percent Owner Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 4,300 $18.34 5,164,577
Apr 14, 2005 Director, CEO, Chairman and President, Ten Percent Owner Form 4 Open market or private sale of non-derivative or derivative security 4,300 $35.75 5,160,277

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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