Insider Transactions
| Date | Filer | Title | Filing | Type | Shares Traded | Price | Total Held |
|---|---|---|---|---|---|---|---|
| Sep 29, 2004 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 15,000 | -- | 86,794 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $30.94 | 199,613 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $31.05 | 199,513 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 63 | $30.87 | 199,450 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 10,849 | $30.93 | 188,601 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 300 | $30.93 | 188,301 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 290 | $31.14 | 188,011 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 2,000 | $30.85 | 186,011 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 8,091 | $31.06 | 177,920 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 400 | $31.00 | 177,520 |
* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.