Insider Transactions
| Date | Filer | Title | Filing | Type | Shares Traded | Price | Total Held |
|---|---|---|---|---|---|---|---|
| Jul 27, 2005 | Director, CEO, Chairman and President, Ten Percent Owner | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 60,200 | -- | 139,785 | |
| May 02, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 47,318 | $28.78 | 71,470 | |
| May 02, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 47,318 | -- | -- | |
| Apr 19, 2005 | Director | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 2,000 | $17.88 | 3,004 | |
| Apr 19, 2005 | Director | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 2,000 | -- | 4,000 | |
| Apr 15, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 6,300 | $28.78 | 30,452 | |
| Apr 15, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 6,300 | -- | 47,318 | |
| Apr 15, 2005 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 6,456 | $28.78 | 32,673 | |
| Apr 15, 2005 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 6,456 | -- | -- | |
| Apr 14, 2005 | Director, CEO, Chairman and President, Ten Percent Owner | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 4,300 | $18.34 | 5,164,577 |
* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.