Insider Transactions
| Date | Filer | Title | Filing | Type | Shares Traded | Price | Total Held |
|---|---|---|---|---|---|---|---|
| Mar 30, 2005 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 5,000 | -- | 12,000 | |
| Mar 29, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 5,000 | $28.78 | 29,152 | |
| Mar 29, 2005 | Executive Vice President | Form 4 | Open market or private sale of non-derivative or derivative security | 5,000 | $37.01 | 24,152 | |
| Mar 29, 2005 | Executive Vice President | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 5,000 | -- | 66,400 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 12,887 | $35.91 | 21,268 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Open market or private sale of non-derivative or derivative security | 1,000 | $37.22 | 20,268 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Open market or private sale of non-derivative or derivative security | 1,000 | $37.25 | 19,268 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Open market or private sale of non-derivative or derivative security | 1,000 | $37.24 | 18,268 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Open market or private sale of non-derivative or derivative security | 2,000 | $37.28 | 16,268 | |
| Mar 29, 2005 | SVP Human Resources | Form 4 | Open market or private sale of non-derivative or derivative security | 2,000 | $37.26 | 14,268 |
* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.