Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Mar 22, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 $36.23 13,381
Mar 22, 2005 SVP Human Resources Form 4 Open market or private sale of non-derivative or derivative security 5,000 $37.64 8,381
Mar 22, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 -- 16,860
Mar 22, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,000 $28.78 29,217
Mar 22, 2005 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 3,000 $37.99 26,317
Mar 22, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,000 -- 22,000
Dec 30, 2004 Director, CEO, Chairman & President, Ten Percent Owner Form 4 Other acquisition or disposition -- -- 1,456,576
Dec 30, 2004 Director, CEO, Chairman & President, Ten Percent Owner Form 4 Other acquisition or disposition -- -- 2,033,092
Dec 30, 2004 Director, CEO, Chairman & President, Ten Percent Owner Form 4 Other acquisition or disposition -- -- 4,212
Dec 30, 2004 Director, CEO, Chairman & President, Ten Percent Owner Form 4 Other acquisition or disposition -- -- 7,594

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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