Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Apr 15, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 6,456 -- --
Apr 14, 2005 President Children's Book Pub. Form 4 Other acquisition or disposition -- -- 1,791
Apr 14, 2005 Director, CEO, Chairman and President, Ten Percent Owner Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 4,300 $18.34 5,164,577
Apr 14, 2005 Director, CEO, Chairman and President, Ten Percent Owner Form 4 Open market or private sale of non-derivative or derivative security 4,300 $35.75 5,160,277
Apr 14, 2005 Director, CEO, Chairman and President, Ten Percent Owner Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 4,300 -- 199,985
Apr 13, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 97 $18.84 8,478
Apr 13, 2005 SVP Human Resources Form 4 Open market or private sale of non-derivative or derivative security 97 $35.76 8,381
Apr 13, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 8,000 $17.59 16,381
Apr 13, 2005 SVP Human Resources Form 4 Open market or private sale of non-derivative or derivative security 1,000 $35.61 15,381
Apr 13, 2005 SVP Human Resources Form 4 Open market or private sale of non-derivative or derivative security 1,000 $35.52 14,381

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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