Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Mar 30, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 11,408 -- 38,592
Mar 30, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 $28.78 31,217
Mar 30, 2005 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 1,000 $37.27 30,217
Mar 30, 2005 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 2,000 $37.27 28,217
Mar 30, 2005 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 2,000 $37.25 26,217
Mar 30, 2005 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 -- 12,000
Mar 29, 2005 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 $28.78 29,152
Mar 29, 2005 Executive Vice President Form 4 Open market or private sale of non-derivative or derivative security 5,000 $37.01 24,152
Mar 29, 2005 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 5,000 -- 66,400
Mar 29, 2005 SVP Human Resources Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 12,887 $35.91 21,268

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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