Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Oct 24, 2003 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 3,000 $30.00 28,108
Oct 24, 2003 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,000 -- 2,500
Oct 23, 2003 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,000 $17.25 31,108
Oct 23, 2003 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 3,000 $30.00 28,108
Oct 23, 2003 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 3,000 -- 5,500
Oct 23, 2003 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 $17.25 10,773
Oct 23, 2003 Executive Vice President Form 4 Bona fide gift 2,000 $30.00 8,773
Oct 23, 2003 Executive Vice President Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 2,000 -- --
Oct 16, 2003 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 8,500 $17.25 --
Oct 16, 2003 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 8,500 $30.25 28,108

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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