Insider Transactions
| Date | Filer | Title | Filing | Type | Shares Traded | Price | Total Held |
|---|---|---|---|---|---|---|---|
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $30.97 | 175,313 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 300 | $30.96 | 175,013 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 700 | $30.90 | 174,313 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 2,200 | $30.95 | 172,113 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 10,400 | $30.91 | 161,713 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 1,900 | $30.95 | 159,813 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $31.06 | 159,713 | |
| Sep 28, 2004 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 10,000 | $17.59 | 36,128 | |
| Sep 28, 2004 | President Children's Book Pub. | Form 4 | Open market or private sale of non-derivative or derivative security | 10,000 | -- | 26,128 | |
| Sep 28, 2004 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 10,000 | -- | 101,794 |
* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.