Insider Transactions

Date Filer Title Filing Type Shares Traded Price Total Held
Dec 22, 2004 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 91 $37.24 26,453
Dec 22, 2004 President Children's Book Pub. Form 4 Open market or private sale of non-derivative or derivative security 136 $37.26 26,317
Dec 22, 2004 President Children's Book Pub. Form 4 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 25,000 -- 25,000
Dec 21, 2004 Director Form 5 Bona fide gift 70 -- 1,504
Sep 30, 2004 President Children's Book Pub. Form 4 Other acquisition or disposition -- -- 1,791
Sep 30, 2004 Director, Executive VP Form 4 Open market or private sale of non-derivative or derivative security 1,100 $30.95 158,613
Sep 30, 2004 Director, Executive VP Form 4 Open market or private sale of non-derivative or derivative security 600 $30.97 158,013
Sep 30, 2004 Director, Executive VP Form 4 Open market or private sale of non-derivative or derivative security 50 $30.88 157,963
Sep 30, 2004 Director, Executive VP Form 4 Open market or private sale of non-derivative or derivative security 500 $30.82 157,463
Sep 30, 2004 Director, Executive VP Form 4 Open market or private sale of non-derivative or derivative security 160 $30.91 157,303

* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.

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