Insider Transactions
| Date | Filer | Title | Filing | Type | Shares Traded | Price | Total Held |
|---|---|---|---|---|---|---|---|
| Sep 30, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 1,000 | $30.98 | 156,303 | |
| Sep 30, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 5,457 | $30.94 | 150,846 | |
| Sep 30, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 1,133 | $30.83 | 149,713 | |
| Sep 29, 2004 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 15,000 | $17.59 | 41,128 | |
| Sep 29, 2004 | President Children's Book Pub. | Form 4 | Open market or private sale of non-derivative or derivative security | 15,000 | $31.00 | 26,128 | |
| Sep 29, 2004 | President Children's Book Pub. | Form 4 | Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 | 15,000 | -- | 86,794 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $30.94 | 199,613 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 100 | $31.05 | 199,513 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 63 | $30.87 | 199,450 | |
| Sep 29, 2004 | Director, Executive VP | Form 4 | Open market or private sale of non-derivative or derivative security | 10,849 | $30.93 | 188,601 |
* Represents the number of non-derivative securities directly held. (I) Indicates that some (or all) of these shares are held indirectly.